ORGANIZE YOUR MARKETING PLAN?

Broadway exists as a place for business owners to find solutions for all their marketing needs. Too often, valuable time and money are lost in dealing with several vendors and re-explaining your vision, process, and target market.

At Broadway, we know the value of having a single point of contact, a “go-to person” dedicated to the growth of your business.

We will help you with several internet marketing services like:
SEO, PPC, Social media marketing, and Creative Website Design

We know how to drive prospects to your site, and more importantly, how to convert them into sales. We tie all your marketing concepts together into one powerful selling machine. Through continual reporting and track-able results, the numbers prove that our approach works, hands down.

KNOW YOUR NUMBERS

What is the marketing formula for your company sales?

50 clients buying a product or service at $5000 is $250,000 a year

10% should be allocated toward your full YEARLY marketing campaign $25,000

50% should be allocated toward your Internet marketing

Divided by 12 months give you $12,500 a year to spend on your Internet marketing and SEO

Taking that 50% for your Internet marketing divided by 12 months, gives you basically $1000 a month

In most case, you should be allocated for $500 a month for natural SEO  and then $500 for PPC campaign

Using these two formulas of spending $1000 a month $500 on SEO and $500 on PPC

NATURAL SEO FORMULA:

You would expect to get X amount of impressions on your natural SEO “Goal of 2,000”
That should convert into X number of clicks “Goal of 200”
Which should convert into X number of phone calls “Goal of 20”
Which should convert into X number of appointments “Goal of 10”
Which should convert into x number of bookings “Goal of 2.5”

So with this formula, you spent $500 and booked 2.5 clients

PPC FORMULA:

You would expect to get X amount of impressions on your PPC “Goal of 5,000”
That should convert into X number of clicks “Goal of 100” @ $5 a click
Which should convert into X number of phone calls “Goal of 10”
Which should convert into X number of appointments “Goal of 5”
Which should convert into x number of bookings “Goal of 2.5”
So with this formula, you spent $500 and booked 2.5 clients

Ready to talk with an expert to learn more about what your marketing numbers should be? Call now, lets start the conversation.