Social Media Marketing

Facebook can be an amazing space; if you have a clear idea of what brings people together, what people love to share and where you want them to go and how to get them there.

What brings people together?
common pain, common solutions, sense of shared traits, common purpose.

What people love to share?
beautiful images, quotes, human faces, funny text/images/stories, powerful statements by celebrities, offers and discounts.

Where do you want them to go?
always take them to a place that solves their problem, sales page, video page.

Strategy in a nutshell:
The focus of this phase is to expand your target market on Facebook using a re-occurring contest strategy. These contests can be targeted to your top target locations or demographics. This process will give you more Page Likes and more engagement on the Page and more traffic to your website.

We can develop a series of custom apps for the Facebook Page; email capture, document presentation page, video sales page.

Promoted Posts will be very important to use, but the number of Page likes will need to be increased to at least 200 in order to use that service. We can develop several posts that would be perfect for Promoted Posts. These can be posted and used anytime Posting at least twice a day is suggested. We can develop the posts and schedule them to post at high traffic times on Facebook.

Facebook Ads that are targeted to a targeted audience would be great, if the budget allows. I can create and manage an ad campaign for you. The costs of the ads are not part of the fee for creating the marketing plan, but managing a campaign is included.