Pay-Per-Click Advertising Program

Broadway Media’s PPC Management program allows you to choose to either have Google by itself, or have a combination of both Google and Bing.

Complete Confidence

You can sign up with complete confidence knowing that you can adjust your total monthly spending, search engine choices, and even your ad copy at any time.

Immediate Results

Your PPC campaign with be launched within ten working days. While SEO is a long term process, your PPC ads will be up and running within two weeks.

Target Market

Whether national or local, Broadway Media’s targets your PPC campaign to exactly the geographic area you serve. In other words, if you are a repair shop in Ft Lauderdale, there’s no wasted advertising on areas you do not service.

Relatively Low Cost

When compared to traditional advertising, for example print ads/TV commercials, Pay Per Click puts you on equal footing with large corporations at relatively low costs. When your prospects click on a pay per click ad, they have no way of knowing whether you’re a Fortune 500 company or a brand new local business. And Pay Per Click only costs you money when someone is actually searching for your products or services and clicks on one of your ads.

Complete Control

There is a one-time account setup fee, then You determine the amount you spend each month, so you’ll never get in over your head or over your budget.

The Pay Per Click account management fee starts at $500 per month.

Pay-Per-Click (PPC) Advertising: Immediate Targeted Traffic

PPC ads are small text ads that appear at the very top alongside the main results of search engines such as Google. Search engines only charge advertisers when their ads are clicked, and potential customers are directed to specific web pages. PPC ads operate on a system where bid prices, along with several other factors, determine the cost and order of ads.

Advertisers bid on keyword phrases(specific string of words) like “Miami lawyer” of “Italian restaurant in Ft Lauderdale”.

Expert Keyword Research

Broadway Media will conduct keyword research to find keywords people use when looking for your products or services. We will then setup your ads, each individually tailored to match specific key phrases, and direct them to the most relevant page on your website.

Compelling Ad Copy

Compelling ads will be written that encourage clicks and communicate your company’s unique value. Each ad will be custom-made to match the words that people are searching for, rather than generic – cookie cutter ads.

Hands-on Bid Management

Your ads will be written and targeted so that they are optimized for Google’s Quality Score®. Having optimized ads means you’ll pay less per click than your competitors, and your ads will rank above the competition.

Dedicated Account Rep

Your ads will be monitored to ensure your bids are high enough to bring in traffic, but not so high that you’re wasting money. We will adjust bids as needed, to bring you traffic where and when you need it.

Google Conversion Tracking & Analytics

For those with online lead forms or shopping carts, a tracking code will be inserted into your website. With it, you’ll be able to tell which ads visitors have clicked on, which keywords they typed in, their location, and a host of other information, enabling you to see which ads and keywords are producing results. Tracking can be set up to determine a lead, define a sale and even determine profit on a sale.


Our PPC services include the following:
  • Control – You determine where you listings appear based on how much you bid;
  • Distribution – Your ad will be put on Google, Yahoo! and more;
  • ROI – You only pay when a customer clicks on your ad listing;
  • Reach – Reach over 95% of all Internet users; and
  • Negative Keywords, Learn why this is so important
  • Landing Pages – This is key. Do you direct users to your home page, or do you customize individual landing pages?
Monthly maintenance includes but is not limited to:
  • Ongoing Campaign Optimization
  • Ad Performance Review
  • Keyword Performance Review
  • Google Analytics Statistical Tracking
  • Comprehensive Monthly Reporting
  • Lead Tracking
  • Geographical Targeting



Pay Per Click campaigns can be online in just a few days. This means your company is instantly getting qualified traffic and leads. We track all campaigns’ impressions, clicks and – most importantly – conversions.


We do the research, create the strategy, write the ads and set up the campaigns for a one-time, flat fee. All you pay for is the actual advertising cost and a maintenance fee on the account.


We saved one company $20,000 in their first year of PPC services with us by identifying unnecessary and unhelpful phrases. PPC strategy is as important as execution.