When compared to traditional advertising, for example print ads/TV commercials, Pay Per Click puts you on equal footing with large corporations at relatively low costs. When your prospects click on a pay per click ad, they have no way of knowing whether you’re a Fortune 500 company or a brand new local business. And Pay Per Click only costs you money when someone is actually searching for your products or services and clicks on one of your ads.
There is a one-time account setup fee, then You determine the amount you spend each month, so you’ll never get in over your head or over your budget.
The Pay Per Click account management fee starts at $500 per month.
PPC ads are small text ads that appear at the very top alongside the main results of search engines such as Google. Search engines only charge advertisers when their ads are clicked, and potential customers are directed to specific web pages. PPC ads operate on a system where bid prices, along with several other factors, determine the cost and order of ads.
Advertisers bid on keyword phrases(specific string of words) like “Miami lawyer” of “Italian restaurant in Ft Lauderdale”.
For those with online lead forms or shopping carts, a tracking code will be inserted into your website. With it, you’ll be able to tell which ads visitors have clicked on, which keywords they typed in, their location, and a host of other information, enabling you to see which ads and keywords are producing results. Tracking can be set up to determine a lead, define a sale and even determine profit on a sale.