We’ve taken our experience working with Fence Contractors and created a specialized program to cover all of your online marketing and lead generation needs.
We look forward to working with you to take your online marketing efforts to the next level, with a strong focus on website design, search engine optimization, paid search & social media marketing.
Our program starts with the foundation of your internet marketing strategy, which is your website.
Each Showtime website is built using the latest internet technology called, “Responsive Website Design,” or RWD. RWD assures that your website is optimized to look great on any devices that a customer happens to be using, be it a mobile phone, tablet or desktop computer. In addition, this technology is the current standard and is expected to continue to be the standard for years to come.
If you don’t have a website that is built to convert visitors to callers than none of your internet marketing efforts will bear fruit. We will develop a new and improved version of your website.
The key to an effective SEO strategy for your Fencing business is fresh, unique content. Our team will write unique content for the top Fencing services and sub-cities in your service area (CITY + sub-cities). We will then incorporate that fresh content into the website with proper on-page optimization.
Before a website can be optimized for content, it must be sure to target keywords and phrases that customers are actually searching for. That is where out extensive Keyword Research comes in, assuring that the eyes that land on your site are qualified ones.
These include Bing Local Listing, Yahoo Local Listing, Yelp, CitySearch, Angie’s List, Judy’s Book, and many other local directories.
We will also do the necessary work to clean up any name, address & phone number inconsistencies on these online directory sites. We will work diligently toward top page placement on Google, Yahoo, and Bing in the Organic (non-Pay-Per-Click) section of the search engines for all the Fencing related keywords in and around the CITY area.
One of the keys to getting ranked on the Google Map in your area is to be listed with consistent information on the important online directory sites. Our team will claim and build out your map and directory listings.
We have a proven system to easily attract new Google reviews for your business, which can be one of the most important aspects to excellent map placement. In addition, our team will monitor and reply to all Google reviews, good or bad, to present your business in the best light possible and show that you are engaged in excellent customer service.
There are few things more powerful than Google AdWords. Let’s face it, you want high-quality leads on a consistent basis and you need results fast. With our pay-per-click campaign, we can start to generate highly qualified leads right away.
There are a lot of moving parts involved in running an effective PPC campaign. We will manage the entire process for you, including setting up the ad groups, selecting the proper keywords, writing effective text ads, and mapping everything to the most compelling landing page.
On an ongoing basis, we will review and update your text ads, keywords, bids, and landing pages to maximize your traffic. Retargeting – This will include configuring the entire process, customizing the ads, setting up the landing pages, and tracking the visits, click-through rates, and costs.
We will leverage your existing social media profiles. As part of this service, our team will be consistently posting to the major social media sites on your behalf. The majority of the posts will be informational in nature, e.g., “How to pick a Fencing contractor in your city” or “How to select the right fencing materials.”
From Fortune 500 companies to small “mom and pops,” everyone needs to be on Facebook. With over 500 million members, Facebook stands out as the leading social media company in the world. As a result, the majority of consumers check Facebook first to learn more about a business, what people think of the business, and to see the personal side of the company before choosing to do business with them.
To get the most out of Facebook, your account needs to be set up and managed properly. Simple mistakes, from establishing a personal page as a business page, to not developing the right type of content, can be costly to your business. Broadway’s Facebook management program combines the science and art of social media marketing to ensure your brand is properly represented.
Blogging humanizes your business by starting deep conversations, addressing customer concerns, enhancing company morale, and serving as your voice to the world. While you may be an expert in your field, chances are you’re not a professional writer. Broadway employs a writing staff specifically to speak intelligently about your business while extending your brand as the “voice” of your organization.
Planning a marketing campaign for many fencing contractors has long been a grueling task. Many owners spend countless hours seeking solutions to a broad range of problems when they attempt to do this on their own. This process can be frustrating and may often take several months to complete.
As of today, this process has changed dramatically for the better. Broadway, under the leadership, CEO, Vince Stott, takes all the frustration out of this process for the client and reduces the time from concept to completion. “Broadway allows clients to be immersed in the marketing experience,” says Stott. Combining web site design, PPC, SEO, and, social media has made the sales strategies of many companies more productive. No stone has been left unturned under our approach.
Stott advises, With Broadway team members working in concert on each project, the synergy created produces a high-quality product/service that exceeds our client’s expectations. According to Stott: “Multi-Media has really come of age in recent years. The concepts we’re able to present are truly extraordinary. I hope clients will realize the time and money they’ll save and the ideas and quality they will receive.