Our “Showtime” Marketing Program
Designed Exclusively for Fencing Contractors
We look forward to working with you to take your online marketing efforts to the next level, with a strong focus on website design, search engine optimization, paid search & social media marketing.
Our goal is to help you increase your sales and grow your revenue by fully maximizing your lead flow online. Below you’ll find our plan and services, called “Showtime”, to help you grow your business. It provides you with the tools you need to fully maximize your lead flow as you grow your Fencing contractor business.
Website built to last – We’ll design a beautiful website that looks great on both a computer and a phone.
Our program starts with the foundation of your internet marketing strategy, which is your website.
If you don’t have a website that is built to convert visitors to callers than none of your internet marketing efforts will bear fruit. We will develop a new and improved version of your website on www.yoursite.com.
Search Engine Optimization – The key to an effective SEO strategy for your Fencing business is fresh, unique content. Our team will write unique content for the top Fencing services and sub-cities in your service area (CITY + sub-cities). We will then incorporate that fresh content into the website with proper on-page optimization.
Link building & content development – the only way to get your site to rise above the competition is by building authority with quality links. We will develop links from quality sources on your behalf via article distribution, video distribution, social media bookmarking, and a variety of other sources.
Map listing & directory optimization – One of the keys to getting ranked on the Google Map in your area is to be listed with consistent information on the important online directory sites. Our team will claim and build out your map and directory listings
Google My Business (a.k.a. Google Map Listing) These include Bing Local Listing, Yahoo Local Listing, Yelp, CitySearch, Angie’s List, Judy’s Book, and many other local directories. We will also do the necessary work to clean up any name, address & phone number inconsistencies on these online directory sites. We will work diligently toward top page placement on Google, Yahoo, and Bing in the Organic (non-Pay-Per-Click) section of the search engines for all the Fencing related keywords in and around the CITY area.
Pay-Per-Click campaign management — There are few things more powerful than Google AdWords. Let’s face it, you want high-quality leads on a consistent basis and you need results fast. With our pay-per-click campaign, we can start to generate highly qualified leads right away.
There are a lot of moving parts involved in running an effective PPC campaign. We will manage the entire process for you, including setting up the ad groups, selecting the proper keywords, writing effective text ads, and mapping everything to the most compelling landing page. On an ongoing basis, we will review and update your text ads, keywords, bids, and landing pages to maximize your traffic. Retargeting – This will include configuring the entire process, customizing the ads, setting up the landing pages, and tracking the visits, click-through rates, and costs.
Custom social media marketing – We will leverage your existing social media profiles. As part of this service, our team will be consistently posting to the major social media sites on your behalf. The majority of the posts will be informational in nature, e.g., “How to pick a Fencing contractor in your city” or “How to select the right fencing materials.”
From Fortune 500 companies to small “mom and pops,” everyone needs to be on Facebook. With over 500 million members, Facebook stands out as the leading social media company in the world. As a result, the majority of consumers check Facebook first to learn more about a business, what people think of the business, and to see the personal side of the company before choosing to do business with them.
To get the most out of Facebook, your account needs to be set up and managed properly. Simple mistakes, from establishing a personal page as a business page, to not developing the right type of content, can be costly to your business. Broadway’s Facebook management program combines the science and art of social media marketing to ensure your brand is properly represented.
Blogging humanizes your business by starting deep conversations, addressing customer concerns, enhancing company morale, and serving as your voice to the world. While you may be an expert in your field, chances are you’re not a professional writer. Broadway employs a writing staff specifically to speak intelligently about your business while extending your brand as the “voice” of your organization.
With over 15 years in the business, Broadway is all about effective marketing. Today’s consumers, and helping our clients learn about all the new tools to grow your business. Our team has the creativity and industry know-how to guide your business in the right direction. You can trust us to help you get those complex projects completed on time and on budget.
Track, Measure & Quantify
The goal of the “Showtime” program is to help you grow. In order to ensure we are delivering on that objective and to help you quantify the results of our efforts we will put the following tracking mechanism in place:
o Traffic & search trends – We will install Google Analytics on your website so that you can see exactly how many people are visiting on a monthly basis, what words they typed in to get to the site, what pages they went to, etc. You will receive this report every month via email.
o SEO page placement report – We will set up a report with the core keywords that we are looking to obtain placement for and systematically track that placement on Google, Yahoo, and Bing.
o Call tracking – We will set up call tracking and recording broken down by SEO vs. PPC. With this tracking in place, we will be able to determine exactly how many inbound calls are coming into your office monthly via the internet and drill down by SEO vs. PPC. You will even be able to listen to these calls to truly quantify the results & ROI.
The Showtime Program:
Our program is designed exclusively for Fencing contractors.
Includes: Website, Search Engine Optimization, Paid Ad Placement, Social media, and Coaching.
Showtime Program: $2000 a month “No contract, We earn your business every month”
*This doesn’t include your Google/Yahoo Ad spend
Proposed Monthly Ad Spend $400 (Google will bill you directly)
Your Showtime program is billed with a credit card on file to be processed on the first of each month.
Broadway launches “The Showtime Program”
Planning a marketing campaign for many fencing contractors has long been a grueling task. Many owners spend countless hours seeking solutions to a broad range of problems when they attempt to do this on their own. This process can be frustrating and may often take several months to complete.
As of today, this process has changed dramatically for the better. Broadway, under the leadership, CEO, Vince Stott, takes all the frustration out of this process for the client and reduces the time from concept to completion. “Broadway allows clients to be immersed in the marketing experience,” says Stott. Combining web site design, PPC, SEO, and, social media has made the sales strategies of many companies more productive. No stone has been left unturned under our approach. Stott advises, With Broadway team members working in concert on each project, the synergy created produces a high-quality product/service that exceeds our client’s expectations. According to Stott: “Multi-Media has really come of age in recent years. The concepts we’re able to present are truly extraordinary. I hope clients will realize the time and money they’ll save and the ideas and quality they will receive
We Look Forward
to serving you.